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The Changing Face Of AF International

Posted on 28 November 2016 by AF Web

Est. Read Time – 1.5 Minutes

AF International, leading manufacturer of specialist cleaning products for the Office Products Industry is preparing for a brand re-charge and an official launch of new packaging and concepts at Paperworld Frankfurt (Hall 3.0, Stand E55 - January 28th – 31st 2017). The brand has a heritage stretching back over 40 years and an enviable reputation within the industry. The brand re-charge will encompass the same highly effective cleaning solutions with the addition of super stylish packaging.

The Core Range of cleaning products will be easily identifiable in traditional AF blue and silver but with a powerful new logo and strapline ‘Advanced Technology Cleaning’ engendering the sheer power of the products. Some smart range extensions and updates will complete the Core Range product offering ensuring that it is effective, stylish and eminently relevant to the changing market.

AF International will further be launching two capsule product ranges, Whiteboard Cleaning and  Specialist Cleaning Range, identifiable in clean white and sleek gunmetal liveries respectively. The Specialist Cleaning Range is an innovative collection of products targeted at niche technical cleaning sectors such as ATM/Chip and Pin maintenance and PPE Equipment Cleaning.

AF’s new packaging also incorporates some clever little icons as a key communication tool. Product uses and benefits can be understood in a quick glance using icons that transcend international communication barriers. 

Ron Jakeman, Managing Director commented, “We are delighted with the clean streamlined appearance of our branding. AF International is a well-respected brand and our products are exceptional; this branding takes the products to the next level.”

Paul Hardy, European Brand Director added, “Designing first-class, effective and well-packaged products is crucial to the longevity of AF International’s strong brand.”

The “New face of AF” will see its grand reveal at the Paperworld Fair 2017. Julia Vorley, Marketing Manager commented “AF International’s strong and consistent brand image is embracing a sharp new look and we are eagerly anticipating Paperworld 2017. Having an impressive new cleaning range to bring to market in addition to this makes 2017 an exciting prospect”.

To find out about office equipment cleaning and the right products to use go to News updates, competitions and giveaways can be found on our facebook page, AF International, at and on twitter @AFInternational.