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A new look for AF International - Paperworld Launch

Posted on 23 November 2011 |

The established manufacturer of specialist PC, office equipment and multi-media cleaning solutions, AF International, will unveil their new modern packaging design at Paperworld Exhibition 2012 in Germany.

The AF product packaging has been improved and made up to date with the use of images to aid the buyer's choice. The well known and loved blue and silver colour scheme is still prominent but a flash of yellow has been added giving the range a modern twist.

Karen Harrison, Marketing Manager "Over the years AF products have always been available in silver and blue packaging which has become renowned. It was important as a brand to continue with this colour scheme, however modernisation was needed. The use of colour photos of the products being used adds visual impact, and has given the range a new, contemporary look and feel".

Several designs were reviewed prior to the transformation.

Ron Jakeman, Group Managing Director "It was important as a group to spend time and money on the new AF design. We are extremely happy with the results. Not only has the design been changed but the text has been updated with the health and safety information being changed to meet detergent regulations where necessary."

The AF team will be happy to show you the new design and also the newly launched products at the Paperworld Exhibition. Visit them in hall 4.0 at stand C25. Visitors can also get there personal gadgets cleaned at the AF cleaning centre!